PRIVACY POLICY

Bella the Treat Fairy

Effective Date: October 30, 2026

At Bella the Treat Fairy ("we," "our," or "us"), your privacy is important to us. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, www.bellathetreatfairy.com, contact us, submit an inquiry, or request our chocolate-covered treats and services.

Bella the Treat Fairy is a Northeast Florida-based custom treat business serving Jacksonville and surrounding communities. By accessing or using our website, you acknowledge that you have read and understand this Privacy Policy.

1. INFORMATION WE COLLECT

We may collect personal and non-personal information when you visit our website, submit a contact form, inquire about an order, or communicate with us.

Personal Information You Provide

Depending on how you interact with us, we may collect:

First and last name
Email address
Telephone number
Event dates and order details
Delivery or pickup information, including addresses when applicable
Product preferences, customization requests, and special instructions
Any additional information you voluntarily provide through our contact forms, emails, or other communications

We collect this information to respond to inquiries, prepare custom quotes, coordinate orders, arrange pickup or delivery, and provide our products and services.

Automatically Collected Information

When you visit our website, certain information may automatically be collected through cookies, analytics tools, and other website technologies, including:

IP address
Browser type and device information
Operating system
General geographic location
Pages visited and time spent on our website
Referring websites and traffic sources
Links clicked and interactions with website content

This information helps us understand how visitors use our website and how we can improve their browsing experience.

2. HOW WE USE YOUR INFORMATION

Bella the Treat Fairy may use the information we collect for the following purposes:

To respond to customer inquiries and questions.
To process and coordinate custom treat orders.
To provide pricing, estimates, and order confirmations.
To coordinate event details, pickup arrangements, and deliveries.
To communicate important updates regarding orders or services.
To improve our website, products, customer experience, and overall business operations.
To analyze website traffic and understand how visitors discover our business.
To monitor website performance and improve our online visibility.
To comply with applicable legal, regulatory, and business requirements.

We only use personal information for legitimate business purposes and in accordance with applicable privacy laws.

3. GOOGLE ANALYTICS AND GOOGLE SEARCH CONSOLE

Bella the Treat Fairy uses Google Analytics and Google Search Console to monitor website performance, understand visitor behavior, and evaluate how customers find our website through online searches and other traffic sources.

Google Analytics

We use Google Analytics to collect and analyze website usage information. This may include:

The number of visitors to our website.
How visitors arrive at our website, including search engines, social media, direct visits, and referring websites.
Which website pages visitors view.
How long visitors spend browsing our website.
General geographic information about website visitors.
Browser types, devices, and operating systems.
Visitor interactions and website navigation patterns.

Google Analytics may use cookies and similar tracking technologies to collect this information and generate website performance reports.

We use these reports to better understand our audience, evaluate marketing efforts, improve our website, and identify opportunities to reach customers interested in chocolate-covered treats and event services.

Google Search Console

We also use Google Search Console to monitor our website's performance in Google Search results.

This service helps us understand:

Which search terms and keywords lead visitors to our website.
How frequently our website appears in Google Search results.
How often visitors click on our website from search results.
Which website pages receive search traffic.
Website indexing, visibility, and search performance.

Google Search Console primarily provides aggregated search performance information. We use this information to improve our website's search engine visibility, content, and overall online presence.

Google Analytics and Google Search Console are third-party services operated by Google. Their collection, processing, and handling of information are subject to Google's applicable privacy policies.

For additional information, please review:

Google Privacy Policy: https://policies.google.com/privacy

Google Analytics Data Collection: https://support.google.com/analytics/answer/11593727

Google Search Console: https://search.google.com/search-console/about

4. COOKIES AND TRACKING TECHNOLOGIES

Our website is hosted through Wix and may use cookies and similar technologies to support website functionality, security, performance, and analytics.

Cookies are small text files stored on your device when you visit a website. They may help remember preferences, improve website functionality, and provide information about how visitors interact with our website.

We may use the following types of cookies:

Essential Cookies: Necessary for website functionality, security, and basic operations.
Analytics Cookies: Help us understand website traffic, visitor behavior, and website performance through tools such as Google Analytics.
Functional Cookies: Help improve the browsing experience and remember certain preferences.

You may manage or disable cookies through your internet browser settings. Please note that disabling certain cookies may affect website functionality.

Where required by applicable law, we will provide visitors with the ability to accept or decline non-essential cookies through an appropriate cookie consent mechanism.

For additional information about Wix cookies, visit:

https://support.wix.com/en/article/cookies-and-your-wix-site

5. HOW WE SHARE YOUR INFORMATION

Bella the Treat Fairy respects your privacy and does not sell or rent your personal information to third parties.

However, we may share certain information with trusted third-party service providers when necessary to operate our website and provide our services.

These providers may include:

Wix: Our website hosting platform, which provides website functionality, data storage, and related website services.
Google Analytics: Used to analyze website traffic, visitor activity, and traffic sources.
Google Search Console: Used to monitor website visibility and performance in Google Search.
Grasshopper: Used to facilitate customer communications and SMS text messaging services.
Payment Service Providers: If applicable, third-party payment processors may handle payment information when you make a purchase or payment.
Other Service Providers: Businesses that assist with website operations, communications, business administration, or customer services, when necessary.

These providers may process information in accordance with their own privacy policies and applicable data protection requirements.

We may also disclose personal information when required by law, to respond to lawful requests, protect our legal rights, or prevent fraud or misuse of our website.

Important Mobile Information Protection Notice:

Notwithstanding anything else in this section, mobile opt-in information and consent will never be shared with third parties for promotional or marketing purposes. Any information-sharing practices described in this Privacy Policy expressly exclude mobile opt-in data and SMS consent information, except as necessary for service providers to facilitate messaging services on our behalf.

6. DATA SHARING AND MOBILE INFORMATION PROTECTION

Bella the Treat Fairy respects your privacy and is committed to protecting your personal information, including information collected through SMS (text message) communications.

Customer data is not shared with third parties for promotional or marketing purposes.
Mobile opt-in information and consent are never shared with anyone for any purpose.
Any information-sharing practices described elsewhere in this Privacy Policy expressly exclude mobile opt-in data and SMS consent information.

We do not sell, rent, or share mobile phone numbers or SMS consent information with third parties or affiliates for their own marketing or promotional purposes.

Mobile information may only be processed by service providers as necessary to facilitate the delivery and administration of text messaging services, subject to applicable privacy requirements.

7. SMS TEXT MESSAGING AND COMMUNICATIONS

Bella the Treat Fairy may offer SMS (text message) communications to customers who voluntarily opt in to receive messages from us.

Depending on the messaging program you subscribe to, messages may include:

Customer care communications and responses to questions.
Order updates and customer service assistance.
Information regarding custom treat orders, pickup, and delivery arrangements.
Promotional announcements, special offers, discount codes, and product updates, if you have specifically opted in to receive marketing messages.

By providing your mobile phone number and completing our SMS opt-in process, you consent to receive the specific categories of text messages you have agreed to receive from Bella the Treat Fairy.

Consent to receive marketing text messages is not a condition of purchasing any products or services.

8. MESSAGING PROGRAM TERMS AND CONDITIONS

1. Program Description

The messaging program may consist of general customer care messaging to answer questions and provide support to customers, and/or marketing messaging that includes discount codes, special deals, or texts promoting our products and services, depending on the messaging program(s) you choose to opt in to.

We will only send content that you have explicitly signed up to receive through our opt-in process.

Messages will be sent from (904) 414-4688.

2. Opt-Out Instructions

You can cancel the SMS service at any time. Simply text STOP to the phone number from which you received messages.

After you send the SMS message STOP to us, we will send you a confirmation text message to confirm that you have been unsubscribed.

After this confirmation, you will no longer receive SMS messages from us through that messaging program.

If you wish to join again, simply sign up as you did the first time, and we will resume sending messages covered by your new consent.

3. Help and Customer Support

If you are experiencing issues with the messaging program, you can reply with the keyword HELP for additional assistance.

You may also contact us directly at:

Email: bellathetreatfairy@gmail.com

Phone: (904) 414-4688

4. Carrier Disclaimer

Wireless carriers are not liable for delayed or undelivered messages.

5. Message and Data Rates

As always, message and data rates may apply to any messages sent to you from us and to us from you.

Message frequency will vary based on your communication needs and the messaging program(s) to which you have subscribed.

If you have questions about your text messaging plan or data plan, please contact your wireless provider directly.

6. Privacy Questions

If you have questions regarding your privacy or how your personal information is collected, used, or protected, please review the other sections of this Privacy Policy or contact us directly at:

Email: bellathetreatfairy@gmail.com

9. SMS CONSENT AND MOBILE DATA PRIVACY

Bella the Treat Fairy is committed to protecting the privacy of individuals who voluntarily subscribe to our text messaging services.

Mobile phone numbers collected through SMS opt-in forms, along with associated consent records, will not be sold, rented, shared, or disclosed to third parties for their own promotional or marketing purposes.

SMS consent is specific to the messaging program for which you opted in. We will not use your mobile opt-in consent as authorization to send unrelated marketing communications.

You may withdraw your consent at any time by replying STOP to a text message received from us.

10. PAYMENT INFORMATION

If you purchase products or services from Bella the Treat Fairy, payment information may be processed through the applicable payment provider.

We do not intentionally collect or store complete credit card numbers or sensitive payment credentials through our website contact forms.

Any payment information submitted through a third-party payment service is subject to that provider's privacy and security practices.

11. HOW WE PROTECT YOUR INFORMATION

We take reasonable administrative and technical precautions to help protect the personal information submitted through our website and business communications.

Our website is hosted through Wix, which provides security measures designed to protect its platform and stored information.

However, no method of electronic transmission or online storage is completely secure. While we make reasonable efforts to protect your information, we cannot guarantee absolute security.

12. HOW LONG WE RETAIN YOUR INFORMATION

We retain personal information only for as long as reasonably necessary to fulfill the purposes outlined in this Privacy Policy.

This may include retaining information to:

Respond to customer inquiries.
Fulfill and manage orders.
Maintain business and transaction records.
Resolve customer service issues.
Meet applicable tax, accounting, and legal obligations.
Protect our legitimate business interests.

When personal information is no longer necessary, we will take reasonable steps to securely delete or dispose of it, subject to applicable legal and business recordkeeping requirements.

Information collected by third-party providers, including Google, Wix, and Grasshopper, may be retained according to their respective data retention policies.

13. YOUR PRIVACY RIGHTS AND CHOICES

Depending on your location and applicable privacy laws, you may have certain rights regarding your personal information.

These rights may include:

Requesting access to personal information we maintain about you.
Requesting corrections to inaccurate or incomplete information.
Requesting deletion of personal information, subject to applicable legal exceptions.
Requesting information about how your personal information is collected and used.
Withdrawing consent where processing is based on consent.
Opting out of certain data collection or processing activities where applicable law provides that right.

You may also manage cookies through your browser settings and use Google's available privacy controls.

To submit a privacy-related request, please contact us using the information provided in the Contact Information section below.

We will review and respond to requests in accordance with applicable privacy laws.

14. THIRD-PARTY WEBSITES AND LINKS

Our website may contain links to third-party websites, including social media platforms, Google services, and other external websites.

Once you leave our website and access another website, that website's privacy policy and terms of service will apply.

Bella the Treat Fairy is not responsible for the privacy practices, security, or content of third-party websites.

We encourage visitors to review the privacy policies of any external websites they access.

15. CHILDREN'S PRIVACY

Our website and services are intended for a general audience and are not specifically directed toward children under the age of 13.

We do not knowingly collect personal information directly from children under the age of 13 without appropriate parental or guardian involvement.

If we become aware that personal information has been collected directly from a child under 13 without appropriate authorization, we will take reasonable steps to delete that information.

16. UNITED STATES PRIVACY RIGHTS

Bella the Treat Fairy operates in Florida and primarily serves customers in Northeast Florida.

We strive to handle personal information responsibly and in accordance with applicable federal and state privacy laws.

Certain state privacy laws may provide residents with additional rights regarding the collection, use, disclosure, and processing of their personal information.

If you believe you have privacy rights under an applicable state law, you may contact us to submit a request.

We will review and respond to qualifying requests as required by applicable law.

17. CHANGES TO THIS PRIVACY POLICY

Bella the Treat Fairy reserves the right to update or revise this Privacy Policy at any time to reflect changes in our business practices, website functionality, technology, or applicable privacy laws.

Any updates will be posted on this page, along with the revised Effective Date.

We encourage visitors to review this Privacy Policy periodically to remain informed about how we collect, use, and protect personal information.

18. CONTACT INFORMATION

If you have questions, concerns, or requests regarding this Privacy Policy or how your personal information is handled, please contact us.

Bella the Treat Fairy

Website: https://www.bellathetreatfairy.com

Email: bellathetreatfairy@gmail.com

Phone: (904) 414-4688

Contact Form: https://www.bellathetreatfairy.com/contact-us

Location: Jacksonville, Florida, serving Northeast Florida.

We appreciate your trust in Bella the Treat Fairy and thank you for visiting our website!